E1: Why Employer Content Marketing?
What is employer branding? It's a question that's been asked and answered plenty of times. But what does it look like through the lens of content marketing?
This is what this episode is all about. “Choose a job you love, and you will never have to work a day in your life." Confucius. 85% of employees aren't engaged or actively disengaged. That's $7 trillion in lost productivity. You may recognise these ominous numbers from Gallup's State of the Global Workforce Report.
It's pretty important for organisations to have happy and engaged employees! I believe attracting the right talent is the Number 1 challenge facing organizations, and that content marketing is the answer.
This episode talks about the why and what of Employer Content Marketing.