E1: Why Employer Content Marketing?
![E1: Why Employer Content Marketing? E1: Why Employer Content Marketing?](https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F200f1676-e35e-454c-964d-695493887b29_1280x720.jpeg)
What is employer branding? It's a question that's been asked and answered plenty of times. But what does it look like through the lens of content marketing?
This is what this episode is all about. “Choose a job you love, and you will never have to work a day in your life." Confucius. 85% of employees aren't engaged or actively disengaged. That's $7 trillion in lost productivity. You may recognise these ominous numbers from Gallup's State of the Global Workforce Report.
It's pretty important for organisations to have happy and engaged employees! I believe attracting the right talent is the Number 1 challenge facing organizations, and that content marketing is the answer.
This episode talks about the why and what of Employer Content Marketing.