❌ What employer branding gets wrong...
![❌ What employer branding gets wrong... ❌ What employer branding gets wrong...](https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F569b7048-ef55-43d6-85cc-2761edcecf08_926x820.png)
There's so much talk about employer branding - this is great! But saying "This is a great place to work..." isn't employer branding.
Here's my take...
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Thank you!
Chris Le'cand-Harwood
Host of the Employer Content Marketing Pod
Director - Strategy & Production Lead at the Content Marketing Pod Ltd