❌ What employer branding gets wrong...

There's so much talk about employer branding - this is great! But saying "This is a great place to work..." isn't employer branding.

Here's my take...

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And in other news...I'm delighted to get these stats from Spotify! It makes all of the work by me and my guests worthwhile.

Thank you!

Chris Le'cand-Harwood

Host of the Employer Content Marketing Pod

Director - Strategy & Production Lead at the Content Marketing Pod Ltd