🏈 This Super Bowl ad helped Workday's talent marketing team collaborate with corporate marketing

Have you seen Workday's Rock Star Super Bowl ad? It's got some real rockstars, it really owns a corporate cliche, and it helped raise the profile of Workday beyond B2B!

How do you make the most of a mammoth occasion like a Super Bowl ad for talent marketing and acquisition?

Partnerships with B2B and B2C marketing teams can be mutually beneficial but not always easy to achieve. Everyone's busy, right?

But there is a way, and that's why I just had to get Ashley Walls - who is responsible for digital talent marketing at Workday.

Ashley shares how they worked with colleagues to make the massive Rock Star ad that ran during last year's Super Bowl.

✅ Simplifying collaboration

✅ Being agile

✅ Communication

✅ Leveraging and adapting existing marketing material

✅ Storytelling through data

✅ Talent marketing bringing marketing expertise to the table

And Ashely tells me about the impact the ad had on their talent marketing metrics.

You can listen to it here too on your podcast player of choice.

https://podcasters.spotify.com/pod/show/employercontentmarketing/episodes/How-Workdays-Rock-Star-Super-Bowl-ad-helped-their-talent-marketing-team-e2ebon0

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Thanks for watching. Thanks for listening.

Chris

Host and Producer + Founder of The Employer Content Studio

www.employercontent.studio/