THIS is content marketing, with Joe Pulizzi
I first noticed content marketing as a specialism at the start of last decade. Bringing value first, and selling second really resonated with me, particularly for the world of talent attraction.
I've been talking about content marketing on this podcast for 108 episodes, and with nearly 100 guests. So Episode 109 is a special one for me.
I've been a big fan of Joe Pulizzi for at least 10 years - he’s one of the world’s top content marketing authorities.
Joe founded Content Marketing Institute and left it as a multi-million dollar business that helps organisations leverage the superpower that is content marketing.
He’s the bestselling author of seven books including Content Inc. and Epic Content Marketing.
And most recently he founded The Tilt and the content entrepreneur event Creator Economy Expo (CEX).
We cover
What is content marketing?
What value does it bring to brands?
How can content marketing become an employer branding superpower?
Thanks for the chat, Joe!
Watch the episode on YouTube here:
Or get it here on your podcast player of choice.
While you’re here:
🎁 I’ve built a scorecard to help you assess your employer content. In under 60 seconds you’ll get a score and some tips about taking the next step in your content. It’s called the Employer Content Marketing Scorecard. Find out more here ⏬
🚨THE EMPLOYER CONTENT MARKETING SCORECARD🚨
Thanks for watching. Thanks for listening.
Chris
Host and Producer + Founder of The Employer Content Studio