Job Branding vs Employer Branding
I was a guest on the Employer Bland podcast with Chris Murdoch. Job Branding is the test and scale you need for your employer branding...
Podcasting is just brilliant for sparking conversations and that’s exactly what happened when I met Chris Murdoch on LinkedIn. He’s Co-Founder of Voyse.io and host of the brilliantly named Employer Bland podcast.
And he ended up inviting me as a guest. Great chat followed while I was on my way to Belgrade doing a live podcast on stage at the wonderful Empple Employer Branding Festival.
We discussed:
The rise of Job Branding/Marketing. How it differs from Employer Branding and why its important.
What is Job Branding and how can you execute a strategy that compliments your overall EB.
How to effectively generate a job category content library and reuse assets many times to increase ROI on effort/cost.
Where Job Branding sits, whose responsibility it is and why it can be easier to sustain and optimise performance vs bigger/broader EB and Rec Marketing initiatives.
Here’s a short clip:
And here’s the full episode:
Thanks for watching and listening.
Chris
Host and Producer + Founder of The Employer Content Studio