🎧 Immersive Audio in marketing: Listen to Billie Eilish's ilomilo with your headphones on 🤯
Happy Friday! The weekend is nearly here...we made it ✊
I received a message from Universal Music Group this month saying Episode 5 of my podcast was being removed 😭 so I wanted to share the YouTube version before it disappears!
I published it during the height of LOCKDOWN 1 in 2020 when we only had an hour outside every day [surreal times, right?]. Stuck indoors, people needed to be entertained.
And a remix of Billie Eilish's ilomilo was doing the rounds on WhatsApp. Why?
Because it was using something called 8D Audio. The message was telling people to play the audio with their headphones on and be transported to a nightclub. This immersive audio tech is also a fantastic opportunity for brands.
So I took the audio from WhatsApp and turned it into an episode for my Employer Content Marketing Pod.
I dropped it on a Friday and it blew up and got thousands of streams. People's craving for entertainment was happening in front of my very eyes.
Excuse the quality of my audio - it was the early days for the podcast and a house with children during lockdown made moments to record hard to come by...so recorded on my phone on the sofa! But it's worth the wait when Billie Eilish transports you to a nightclub for a few minutes.
Enjoy 🎧