I spoke to an actor about storytelling in employer branding
I spoke to an actor about storytelling in employer branding
Storytelling goes beyond just film and TV…
It’s a powerful tool that can be used to revolutionise employer branding, humanise organisations and attract top talent. How? By capturing authentic employee moments that forge an emotional connection.
In Episode 110, I’m joined with actor, writer, voice-over artist (and old school friend!), Des Yankson. We chatted about Des’ experience in the film & TV industry, the elements that make a great story, and how organisations can take inspiration from traditional film and TV to elevate their employer branding content.
Des was part of the prestigious Royal Court and Soho Theatre's Young Writer's Programmes, so he knows a thing or two when it comes to writing great scripts and telling an engaging story - his insights are invaluable when we apply them to the content marketing world!
Watch the episode on YouTube here:
Or get it here on your podcast player of choice.
While you’re here:
🎁 I’ve built a scorecard to help you assess your employer content. In under 60 seconds, you’ll get a score and some tips about taking the next step in your content. It’s called the Employer Content Marketing Scorecard. Find out more here ⏬
🚨THE EMPLOYER CONTENT MARKETING SCORECARD🚨
Thanks for watching. Thanks for listening.
Chris
Host and Producer + Founder of The Employer Content Studio