How to build an Employee Advocacy Programme

In our latest podcast episode, we dive deep into the concept of employee advocacy—a hot topic that's been generating a lot of buzz lately. But what does it truly mean, and how can companies move beyond the hype to create authentic, effective programs?

I sit down with Hassan, a seasoned expert in employer branding and employee engagement, to explore the ins and outs of employee advocacy. As Hassan puts it, “Employee advocacy isn’t just about getting your team to share content; it’s about empowering them to be genuine ambassadors of your brand.”

We also touch on the tangible benefits, discussing how companies with strong employee advocacy programs can see a significant return on investment (ROI), including increased brand awareness and even a boost in sales. Hassan shares practical strategies and insights on fostering genuine engagement, the importance of authenticity, and the challenges of scaling these initiatives across an organisation.

Whether you're part of a small business or a global enterprise, you’ll find actionable advice and real-world examples in this conversation. 

Tune in for a conversation packed with actionable advice and real-world examples!

Here’s the conversation:

While you’re here:
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Thanks for watching. Thanks for listening.

Chris
Host and Producer + Founder of The Employer Content Studio

www.employercontent.studio/