How can organisations build an effective in-house marketing model?
While some elements benefit from the in-house model, it’s important to consider where agencies can bring real value.
Many organisations choose to switch from agency to in-house when it comes to their marketing.
So, how can organisations build an in-house model that’s profitable, while solving the right problems?
We’ve been catching up with David Angus recently to discuss all things business strategy, and in Episode 108, we delve deeper into the switch from agency to in-house, the power of fractional CMOs, and how agencies can proposition themselves in an ever-changing business landscape.
Dave is Chief Strategy Officer of Curated and an experienced marketer so he’s able to bring real-life experience and insight.
Watch the episode on YouTube here:
Or get it here on your podcast player of choice.
While you’re here:
🎁 I’ve built a scorecard to help you assess your employer content. In under 60 seconds, you’ll get a score and some tips about taking the next step in your content. It’s called the Employer Content Marketing Scorecard. Find out more here ⏬
🚨THE EMPLOYER CONTENT MARKETING SCORECARD🚨
Thanks for watching. Thanks for listening.
Chris
Host and Producer + Founder of The Employer Content Studio