๐ฎ๐ฌ E68 & 69 - Future Content Trends: What they mean for your employer brand, with Nick Francis at Casual
Welcome to the Employer Content Marketing Pod's first sponsored episodes ๐บ๐๐ฅณ๏ธ I've partnered with Casual for Episodes 68 and 69 to discuss future content trends ๐ฎ
I've known Casual for years - they're video production specialists who have created 1,000s of films in the employer brand space - so I'm super happy with our partnership. Getting sponsors for this podcast and newsletter is a medium-to-long terms aim, but I didn't want to run ad jingles and promotional soundbites....that's not what this pod is all about! It was important that any partnership was about creating content that is valuable to my listeners, viewers, and subscribers.
So I recorded a 2-part mini-series about future content trends and what they mean for brands, especially employer brands.
Which content trends should employer brands focus on to be a success in 2023, and beyond...especially when businesses need to succeed when economies are struggling?
I chat with Nick Francis - Co-Founder of Casual. They've been producing videos in the employer and consumer marketing spaces since 2006, so Nick is well-placed to talk about this important topic.
This is a must-watch for employer brand/marketing of talent acquisition teams.
A brand's content is as important as anything else in your business, and Nick will tell you why. And how to leverage key content trends for your business.
We cover these points, and more, across two episodes [under c30 mins of watch time each]:
โ The best brands behave like broadcasters
โ The rise of the creator economy
โ Producing content that people love
โ Content as an investment, not a cost
โ The brands who are creating content that people love
โ What can your team and business do to create content that will give your brand superpowers
Episode 68
Future Content Trends [Part 1] What They Mean for your Brand, with Nick Francis: Co-Founder of Casual
Episode 69
Future Content Trends [Part 2] Talking Mr Beast, Formula 1 & The NBA, with Nick Francis - Casual
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Want to find out more about our partner for these episodes? Tap or click on the image below and go to the Casual website ๐ป๐
๐ฎโ๏ธFuture Content Trends Workshop - TBC February 2023 โ๏ธ๐ฎ
Nick will be running an online workshop to give you some practical actions to help you leverage these trends - SIGN UP for the newsletter and I'll send you an invite when the date is confirmed.
Thanks for watching. Thanks for listening. ย
Chris Le'cand-Harwood
Host of the Employer Content Marketing Pod
Director - Strategy & Production Lead at the Content Marketing Pod Ltd