E4: Employee Generated Video with Priya Shah, Co-Founder of Sauce
![E4: Employee Generated Video with Priya Shah, Co-Founder of Sauce E4: Employee Generated Video with Priya Shah, Co-Founder of Sauce](https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F84d2b6c0-32c7-43db-80b5-330767225f6e_1280x720.jpeg)
Video is no doubt an important format for marketing and the role of employees is a big part of this. The 2018 Edelman Trust report found 71% of people say employees are more believable spokespeople for a company than CEOs. And 67% of people would refuse to work for, or expect higher pay from, an organization that did not share their values.
But how do you get employees involved in video? Technology has a role to play, and make your life easier.
In this episode I chat with Priya Shah, Co-Founder of Sauce a smartphone video creation platform. We talk about why Priya set up Sauce with her co-founders, why employee-generated video is important and how the platform works. We've also got a case study to boot.
Links from the show: About Sauce (including the Royal Parks Half Marathon case study: https://www.sauce.video/stories
Thanks for listening.
Chris Le'cand-Harwood