📺 Engaging Tech Talent - Fireside Chat with IBM [Empple Festival]
On Monday I had a live fireside chat with Mariano Aragunde - Digital Recruitment Leader at IBM - about engaging tech talent. And I wanted to share the recording.
I did this as a follow-up to my talk at the Empple Festival in October - I was talking about getting started in employer branding. You can find out more about it here.
I used Mariano's candidate newsletter as a case study on the day. And lots of the delegates at this employer branding festival need to hire and engage tech talent for their organisations, so I was keen to have a dedicated session with Mariano.
Mariano about his extensive experience attracting tech talent. He had plenty of great ideas to share:
What it takes to create content that tech talent truly value.
Building a community for the right reasons.
How to take the first step in doing these things.
How to encourage employees to participate.
We answer these questions, and more, in this fireside chat.
Mariano Aragunde is the Digital Leader for Recruitment Marketing at IBM - his experience at the company covers IT, internal comms, onboarding, candidate attraction, and global recruitment marketing. He leads the digital journey for candidates throughout IBM's main channels from career websites, CRM, ATS, email marketing, and other main sourcing channels.
Links discussed in this chat
We mentioned some other content during the chat, so here they are ✅
Podcast episode about Mariano's candidate newsletter
Podcast episode about building a community
Podcast episode about personal branding on LinkedIn
And here's Mariano on LinkedIn if you want to chat with him.
Thanks for watching.
Chris Le'cand-Harwood
Host of the Employer Content Marketing Pod
Director of the Content Marketing Pod Ltd