E61: Empathy & Employer Branding with Priti Soni

Empathetic Employer Brand Lead...this is the description on Priti Soni's LinkedIn profile. Empathy is often underrated or misunderstood in the business of promoting employers and their job opportunities. But it's a true superpower in employer branding - is there a truer superpower to have?

Priti has worked in the world of recruitment for over 15 years and she was recently Recruitment Marketing & Employer Brand Strategy at Publicis Sapient. And she's passionate about the importance of empathy! Empathy is the key to the next evolution of employer branding, so this is a chat worth listening in on.

Thanks for listening. Thanks for watching.

Chris Le'cand-Harwood

Host & Curator of the Employer Content Marketing Pod

Director - Strategy & Production Lead at the Content Marketing Pod Ltd