E61: Empathy & Employer Branding with Priti Soni
![E61: Empathy & Employer Branding with Priti Soni E61: Empathy & Employer Branding with Priti Soni](https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fadcd908b-40f3-4e1e-8650-e953fa6adaa8_1280x720.jpeg)
Empathetic Employer Brand Lead...this is the description on Priti Soni's LinkedIn profile. Empathy is often underrated or misunderstood in the business of promoting employers and their job opportunities. But it's a true superpower in employer branding - is there a truer superpower to have?
Priti has worked in the world of recruitment for over 15 years and she was recently Recruitment Marketing & Employer Brand Strategy at Publicis Sapient. And she's passionate about the importance of empathy! Empathy is the key to the next evolution of employer branding, so this is a chat worth listening in on.
Thanks for listening. Thanks for watching.
Chris Le'cand-Harwood
Host & Curator of the Employer Content Marketing Pod
Director - Strategy & Production Lead at the Content Marketing Pod Ltd