E60: Transforming Employer Marketing Together: Sign up to the Employer Content Marketing Drop Newsletter
I created the Employer Content Marketing Pod because I fundamentally believe that employer branding / employer marketing is a business-critical function.
Only 21% of employees are engaged with their work - that means $8 trillion in lost productivity [Gallup's State of the Global Workplace 2022] - so more needs to be done. Attracting and retaining the right talent is THE number 1 challenge facing organistions. And we're lucky to work in a space that can really play its part!
Why subscribe to this newsletter?
Content marketing transforms employer marketing, and I want it to be adopted by as many organisations as possible. But it can't just be through the work I do with my clients!
It's got to be through the experiences, advice, and opinions shared on the Employer Content Marketing Pod. Better together, and all that!
Thanks for listening. Thanks for watching.
Chris Le'cand-Harwood
Host & Curator of the Employer Content Marketing Pod
Director - Strategy & Production Lead at the Content Marketing Pod Ltd