E56: How data turns employer branding into a business-critical function

Organisations don’t truly value employer branding without data. If only more people knew how business-critical employer branding is. Finding, and retaining, the right talent is the number 1 challenge facing organisation. Without the right people, you just don’t have a successful business.

But this isn’t reflected in employer branding and employer marketing budgets. It’s serious business without a serious influence in the boardroom.

This is the chat with Barbara Zych, Founder of EBnavi: an all-in-one platform to assess, benchmark, and develop employer brands.

Data is too often seen as an afterthought and too focused on tactics. Get data right and employer branding functions become a business-critical function with the budget to boot!

We cover a range of topics in this episode:

✅ Data starts earlier than you may think

✅ Adapting teams to a data mindset over time

✅ The time to hire metric mistake

✅ Connecting data and collaboration between departments

✅ The irrational fear of data

✅ Your Data Checklist

Find out more about EBnavi here: https://ebnavi.com/

Thanks for listening. Thanks for watching.

Chris Le'cand-Harwood

Host & Curator of the Employer Content Marketing Pod

Director - Strategy & Production Lead at the Content Marketing Pod Ltd