E55: Making your marketing meaningful on social media. And how brands can avoid Rainbow Washing.

How do you create content that truly means something to the people you want to engage with?

In Episode 55 of the Employer Content Marketing Pod, I chat with Jord Muckley. Jord has been in social media since his days at Coventry University and Aston University. He’s been a head of social at a TikTok agency and he’s recently joined the social media team at Moonpig. And with Pride Month happening last month, he has a lot to say about how brands should get involved in LGBTQ+ campaigning.

We provide some insights and tips about how to keep your marketing meaningful and relevant in a world dominated by social media. And we talk about how brands can avoid Rainbow-Washing with truly meaningful actions.

We also get a first-hand view into the entertainment extravaganza that is the Eurovision Song Contest.

Here are the highlights:

- Social media’s impact on how Gen Z express themselves.

- The Age of TikTok and the impact on search behaviours

- How social media has given people a voice and means of self-expression.

- What makes for great content on social media.

- The importance of co-producing content with your audiences

- How to avoid Rainbow-Washing

- Which brands are doing LGBTQ+ campaigning the right way

- How brands can solve their authenticity problem

- What was it like being at the Eurovision Song Contest

Thanks for listening. Thanks for watching.

Chris Le'cand-Harwood

Host & Curator of the Employer Content Marketing Pod

Director - Strategy & Production Lead at the Content Marketing Pod Ltd