E38: Storytelling and marketing for a family business that began in 1800
![E38: Storytelling and marketing for a family business that began in 1800 E38: Storytelling and marketing for a family business that began in 1800](https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F674d55f5-7f59-4c1f-9b1f-e23ae754c9ba_1280x720.png)
Stories. Marketeers love to talk about the importance of stories. Myself included. They’re a massive part of telling the walking stories of the people behind a brand. Episode 38 of the Employer Content Marketing Pod is a podcast within a podcast.
I've helped tell the Campkins Cameras story - one that started in Cambridge in 1800. Just a 30-minute chat in a coffee shop resulted in a mini-podcast episode, an article, and a series of audiogram ads that were run across Facebook and Instagram.
An example of the work can be found here: https://www.facebook.com/Campkinsdigi...
Thanks for listening.
Chris Le'cand-Harwood