E38: Storytelling and marketing for a family business that began in 1800

Stories. Marketeers love to talk about the importance of stories. Myself included. They’re a massive part of telling the walking stories of the people behind a brand. Episode 38 of the Employer Content Marketing Pod is a podcast within a podcast.

I've helped tell the Campkins Cameras story - one that started in Cambridge in 1800. Just a 30-minute chat in a coffee shop resulted in a mini-podcast episode, an article, and a series of audiogram ads that were run across Facebook and Instagram.

An example of the work can be found here: https://www.facebook.com/Campkinsdigi...

Thanks for listening.

Chris Le'cand-Harwood