E34: Is content on LinkedIn changing for the better? The rise of the LinkedIn Content Creator
"But this is a professional network!" LinkedIn is changing: formats, tactics, and behaviours. But some don't like this change and believe in a certain type of "professional" content on LinkedIn.
In episode 34 of the Employer Content Marketing Pod I chat with Dan Knowlton who is Co-Founder of Knowlton Marketing. Dan and his brother also create stand-out content on LinkedIn that uses entertainment to help them generate lots of new business.
Dan is certainly one of the relatively few people on LinkedIn you'd class as a content creator.
We talk about why content on LinkedIn is changing and what it takes to be a content creator on LinkedIn. LinkedIn is going the way of other social platforms and it's time to embrace this change.
Links to some of Dan's videos mentioned in this episode:
Every Marketing Meeting Ever: https://www.youtube.com/watch?v=CZn3e...
Let's Do This Live: https://vimeo.com/543154455
Their Business Anchors Podcast: https://podcasts.apple.com/gb/podcast...
Thanks for listening.
Chris Le'cand-Harwood