E34: Is content on LinkedIn changing for the better? The rise of the LinkedIn Content Creator
![E34: Is content on LinkedIn changing for the better? The rise of the LinkedIn Content Creator E34: Is content on LinkedIn changing for the better? The rise of the LinkedIn Content Creator](https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2b00e2e8-5567-4821-9421-04a8d41360a6_1280x720.jpeg)
"But this is a professional network!" LinkedIn is changing: formats, tactics, and behaviours. But some don't like this change and believe in a certain type of "professional" content on LinkedIn.
In episode 34 of the Employer Content Marketing Pod I chat with Dan Knowlton who is Co-Founder of Knowlton Marketing. Dan and his brother also create stand-out content on LinkedIn that uses entertainment to help them generate lots of new business.
Dan is certainly one of the relatively few people on LinkedIn you'd class as a content creator.
We talk about why content on LinkedIn is changing and what it takes to be a content creator on LinkedIn. LinkedIn is going the way of other social platforms and it's time to embrace this change.
Links to some of Dan's videos mentioned in this episode:
Every Marketing Meeting Ever: https://www.youtube.com/watch?v=CZn3e...
Let's Do This Live: https://vimeo.com/543154455
Their Business Anchors Podcast: https://podcasts.apple.com/gb/podcast...
Thanks for listening.
Chris Le'cand-Harwood