E20: Best in Class Recruitment Comms This Decade with Mark Horley (ex-Chair of the RAD Awards]
In Episode 20 of the Employer Content Marketing Pod we talk about what it takes to be best in class in recruitment communications. With the RAD Awards entries opening this week, I chat with last year's Chair of Judges, Mark Horley.
As well as judging the best work in the industry, Mark is Co-Founder of Tonic, the employer marketing agency that's worked with a whole host of organisations over the last 8 years. And won a big bag of awards to boot.
It was great to take some time out with Mark.
Here's what we cover:
- What was your first RAD Awards experience? [featuring Alan Partridge]
- How award-winning work has evolved over the last decade.
- What does best in class look like in a new decade kick-started by crisis?
- Mark's best-in-class checklist for your next recruitment comms meeting.
Thanks for listening.
Chris Le'cand-Harwood