AI Redefining Employer Branding: Unleashing New Possibilities

Talking about the impact of AI on content creation with Andy Lambert from Adobe.

So there's been a lot more talk about artificial intelligence since Open AI launched ChatGPT in November.

From marketing to recruitment, people have been flocking to chat with the chatbot to see what the fuss is all about...

Is it a threat to our jobs?

What are the implications for the volume and quality of content being produced by brands?

And how can AI help not hinder?

I cover this, and more, with Andy Lambert. Andy works for Adobe and Adobe bought his company ContentCal - a content scheduling and insights app, just over 12 months ago.

So he knows a thing or two about this very hot topic! Thanks for watching.

You can also watch and listen via your podcast player of choice here.

Thanks for listening.

Chris Le'cand-Harwood Director - Strategy & Production Lead Content Marketing Pod Ltd & The Employer Content Studio Ltd